Three main benefits for businesses that use content marketing:
Discovery
A consumer may have a need for your product. But until he is aware, he will not realize there is a solution.
People ask questions and seek information through search engines such as Google, and you want your business to be at the top of the search results. Attempting to answer questions from people through blog posts, e-books, videos, and other content is a way to do that. Surely, showing up is just the first step, but it is important if you want to take advantage of content marketing.
Revenue
Revenue generation is a key goal for most marketers, and content marketing can be a major catalyst. They are more likely to buy from you when you create an audience that trusts you and wants to hear from you. Compared to a "traditional" marketing program, businesses also use content marketing because they can see similar — or even better — results, at a much lesser cost.
Higher loyalty
The content is only as important as the potential to draw and actively engage the audience – as customers, evangelists, or, preferably, both of them. When you have a substantial audience, your marketing efforts will improve revenue, gain valuable insights from clients, and turn your most passionate followers to brand advocates.