Strategic B2B Content Marketing

Content marketing is a form of marketing that includes producing and distributing content online. The content could be videos, blogs, and social media posts. The goal is not to specifically promote a brand but is intended to stimulate interest in a product or service. Content marketing is informational. It's not advertising.

It isn't about your brand. Nor is it about the products or services you sell. It's about your customers. What are they talking about? What do they care about? And, more notably, how can you provide that value that no one else has, which in turn raises your brand from merely a commodity to something people embrace with open arms!

Content marketing differs from conventional marketing efforts such as sales collateral and other product-related documentation. Content marketing involves things like educational articles, e-books, videos, and webinars that address people's specific questions and give them something they can't get elsewhere. It is the only way, no matter how simple, to turn your product into something that truly stands out.

By being a reliable, trustworthy authority on issues that matter to potential customers, you and your company are much more likely to get noticed by the right audience and win their loyalty and confidence – which in turn enables your brand to improve its consumer relationships, develop an active and engaged user base, and best of all increase profitability.

Three main benefits for businesses that use content marketing:

Discovery
A consumer may have a need for your product. But until he is aware, he will not realize there is a solution.

People ask questions and seek information through search engines such as Google, and you want your business to be at the top of the search results. Attempting to answer questions from people through blog posts, e-books, videos, and other content is a way to do that. Surely, showing up is just the first step, but it is important if you want to take advantage of content marketing.

Revenue
Revenue generation is a key goal for most marketers, and content marketing can be a major catalyst. They are more likely to buy from you when you create an audience that trusts you and wants to hear from you. Compared to a "traditional" marketing program, businesses also use content marketing because they can see similar — or even better — results, at a much lesser cost.

Higher loyalty
The content is only as important as the potential to draw and actively engage the audience – as customers, evangelists, or, preferably, both of them. When you have a substantial audience, your marketing efforts will improve revenue, gain valuable insights from clients, and turn your most passionate followers to brand advocates.

Many businesses provide content marketing services, often in combination with SEO, social or paid campaigns. You may consider hiring an agency if you are just too busy to do it yourself and not ready to manage it in-house. But the easiest way to jump in and market your own content is to start blogging. It will probably be challenging at first, but the more you do, the better you get at it.

You will learn quickly from many great publications on Medium.com (even DataDab's own blog) on how to produce high-quality content for your website or blog that engages and converts readers into customers. Bottomline, just try to create amazing content, which is the best way to sell.

And if you want to do it all by yourself, here are some steps you should follow:

• Define your goals
• Set metrics you want to achieve
• Know your customers
• Identify the best platforms for your content
• Determine the formats of content
• Create a timeline
• Create a brilliant piece of content
• Spend time promoting and distributing it
• Track the results
• Regularly update the content to make it even better

These are the important ones:
• Website traffic
• Bounce Rate
• Traffic sources and medium
• Social shares
• Click through rate (CTR)
• Keyword ranking
• Cost per acquistion
• Conversion rate
• No. of leads
• Return on investment

Sure, here are a few that we believe are quite good strategies or tips rather:

• Create readable, shared, hilarious content — something that is brilliantly well-written.
• The longer the better. Articles in the range of 3,000 to 10,000 words are found to perform the best.
• Try to include lots of graphics and visuals. They make the article engaging to read.
• Always consider writing how-to kind of articles, even guides work like charm.
• Even if you are a boring company the content doesn’t have to be boring. Don’t make it sound too corporate. Write with emotions. Get rid of unnecessary business jargon if you can.

Our approach combines data-driven strategy and creative storytelling to create high-quality content that is both high-quality and relevant to your target audience and optimized for search engines and lead generation.

We specialize in creating a variety of content including blog posts, eBooks, white papers, infographics, case studies, and web copy.

We conduct thorough research and analysis of your target audience, industry, and competitors to ensure that our content is tailored to their needs, interests, and pain points.

We use a variety of metrics such as website traffic, lead generation, and conversions to measure the success of our content marketing efforts and make data-driven decisions for future campaigns.

Our pricing varies based on the specific needs and goals of each client. We recommend scheduling a free consultation to discuss your needs and budget before determining a final cost.

Our process typically includes an initial consultation to discuss your goals and needs, research and strategy development, content creation, and ongoing analysis and optimization of the content and campaigns. We work closely with our clients throughout the process to ensure that their needs are met.

We have a team of writers with a wide range of expertise so that we can write about a variety of topics. However, if we feel that we cannot provide the level of expertise and quality that you need, we will let you know right away and may recommend a different solution.

We use a variety of tactics to distribute the content, including social media, email marketing, and other digital marketing channels. The distribution plan will depend on your specific goals and target audience.

We ensure that all content is optimized for search engines by using relevant keywords, meta tags, and alt tags, as well as including a call-to-action and internal linking. We also ensure that the content is well-written and provides value to the audience.