Data-Driven B2B Paid Campaigns

Pay Per Click (PPC) marketing is a type of online advertising where businesses pay a fee each time one of their ads is clicked. The goal of PPC marketing is to drive targeted traffic to a website and increase conversions.

PPC management means a marketer or a team of marketers managing the campaign of a company's pay-per-click advertising. This may be achieved by a group of in-house advertisers or outsourced to an outside firm.

A PPC agency usually takes care of the following tasks:

Keyword Research: The identification and targeting of unique keywords and search queries that are used by potential leads in your market.

Target channels: There are many paid ad platforms like Google AdWords, Bing Advertising, affiliate networks, and social media ads. The agencies help you decide which platforms should your campaign run on.

Regular Tracking: Tracking the effectiveness of campaigns and keywords ensure PPC yield a good ROI. The PPC experts monitor the search queries to discover the keywords more commonly used by the customers.

Competitive Analysis: Keeping tabs on competitors' ad ideas and strategies is crucial. Being aware of what the competition is doing, which search terms they are targeting and the ads they use give an edge over the competition. This all takes time.

Split or A/B Testing: Split testing or AB Testing is one of the most popular approaches for maximizing PPC ROI. To determine the most efficient solution, text, images, and other calls to action should be changed and used.

Campaign Optimization: Tracking the campaign setup and refining it using keywords that are better performing. For instance, if 10 percent of keywords bring in most business, you might want to focus on those keywords to boost ROI.

Negative Match: Optimizing ad expenses by filtering out consumers matching a segment that implies they won't convert For example, a high-end fashion store could restrict its advertising to users in the top 10 percent of income. And a restaurant would restrict ads to those within close proximity.

PPC management agencies have considerable expertise in the ad management space. They can allow smaller online companies to compete with bigger companies.

If you fall under any of the categories below, you might want to consider the services of a dedicated PPC agency:

• If you are completely new to online advertising.
• If you don't have an advertisement or marketing department in-house.
• If you don't have enough manpower to effectively manage PPC.
• If you are unable to afford expensive software needed for efficient PPC management.

We get it, there are literally a gazillion companies claiming they can manage PPC for your business. And some of their claims can't be farther from the truth. So the key question is how to find some good reliable agency that can get the job done for you. Fear not. If you are vigilant enough and keep these simple things in mind, the chances of you being taken for a ride would be much lesser.

• Ask the company how long has it been doing the ad campaign management.
• Ask for the details of the specific person who is going to manage your PPC campaign and then go look him up on Linkedin. Check out his or his professional credentials and work experiences.
• Always ask how many other ad accounts is that guy going to manage. Sometimes they are overworked. If that's the case, your campaign effectiveness will go for a toss. Typically a PPC manager handles between 5 to 10 accounts. Anything more than that is a red flag.
• Though most of the ad accounts managed by the agency will be bound by NDA, still ask for some sample PPC reports after omitting the private details.

Our PPC management services include keyword research and ad copy, landing page optimization, conversion tracking, and proactive reporting. We also offer white-glove treatment and will work closely with you to find the perfect balance between your budget, target audience, and project goals.

We take a strategic approach incorporating pay-per-click marketing and conversion rate optimization to improve performance. Our team will analyze historical performance in-depth and tailor our PPC campaigns to reach your target audience.

We integrate Google Adwords, LinkedIn, and Bing Ads to ensure that we expand our coverage to all-important advertising platforms.

We provide granular reporting through at-a-glance insights on a proprietary PPC dashboard. This allows you to easily see how your campaigns are performing and make any necessary adjustments.

We offer our PPC services for a flat monthly rate, so you don't have to worry about paying for extras that you don't need or want. Please get in touch with us for more information on pricing and to request a free consultation.